Website Traffic Estimator: Visits and Rank

domain	apify.com
snapshotDate	2026-09-01
visits	3990936

How to use it: 3 steps

Make a free Apify accountApify is the cloud platform where our tools run. The free plan gives you $5 of usage every month, no credit card needed. You pay Apify, not us.
Paste your input and press StartNo code needed: you fill in a form (the input). It already has a working example. For example: apify.com in Websites. Each start is one run.
Download the resultsWhen the run ends, the results are in a table (the dataset). Open Output, press Export and pick Excel or CSV. JSON and the API are there too.

This tool is an Apify Actor: a small program that runs on Apify. You can also run it on a schedule, for example every Monday. New to it? Read how it works, step by step and the 8 words you need first.

Made by Cliqto Media, an independent digital media company. We made this tool and keep it working. About us

What it does

Website Traffic Estimator checks a list of websites and returns public Similarweb traffic estimates for each domain: monthly visits, global and country rank, engagement, traffic sources, top countries and keywords.

Traffic: monthly visits, change from the previous month and up to 3 months of visit history.
Ranks: global rank, rank in the main country and rank in the site category.
Engagement: bounce rate, pages per visit and average visit time.
Traffic sources: shares of direct, search, paid, referral, social, email, display ads and AI chatbot traffic.
Audience: top countries, top keywords with search volume, similar sites and public company facts.

Good for

Compare the traffic of competitors or partners in one table.
Score a lead list by monthly visits or global rank, and drop small sites with a filter.
Watch a list of domains every week or month and see which sites grew or fell.

Who uses it

Marketers

Compare the traffic of competitors in one table.

Sales teams

Score a lead list by monthly visits or rank.

Partnership teams

Watch a list of domains and see which sites grow.

Price

Pay per event: you pay for each result the tool saves, plus a small start fee for each run. The price includes Apify platform costs. Apify bills you, not us. Prices below are for the Apify free plan.

What you pay for	Price	When
Domain checked	$0.002 (from $0.0014 on paid Apify plans)	One domain check with public traffic, channels and keywords, including unavailable, filtered, unchanged and failed profiles. Run start is charged separately.
AI referral check	$0.0078 (from $0.00546 on paid Apify plans)	Additional public AI referral report check when enabled, including unavailable reports.
Start fee	$0.002	Charged once per run. This tool uses 1 GB of memory or less by default; more memory costs more.

Examples

One domain: about $0.004.
1,000 domains: about $2.00.
Every day 100 domains, for 30 days: about $6.06 a month.

Free to try: the Apify free plan gives you $5 of usage every month, no credit card needed. That is enough for about 2,400 domains.

Prices checked on 8 November 2026. See the current price on Apify.

Questions

Do I need a Similarweb account?

No. The tool reads public website profiles. No login, cookies or API key.

How exact are the visits?

They are estimates for one month. Use them to compare sites, not as exact counts.

Why does a domain return not_found?

Small sites often have no estimate. Every checked domain is charged, also not_found.

How accurate are the visits?

They are Similarweb estimates for one month. Use them to compare sites with each other, not as exact counts. For big sites they are usually close; for small sites they are rough or missing.

Why do the shares not add up to 100%?

Shares are fractions from 0 to 1, and the source can hide some channels. Hidden shares are null. If channelDataStatus is unavailable, all shares are null for that row.

Do I pay for domains with no data?

Yes. Every checked domain is charged the same, also not_found and filtered rows. Skipped broken entries and domains left after a charge limit stop are free.

How fresh is the data?

Each row has snapshotDate, the month of the estimate. The source updates it about once a month.

Details

Step by step on Apify

Open the Input tab. The Websites list already has apify.com (box 1; the picture shows only this field).
Add your own domains or URLs, one per line. You can keep the other settings as they are.
Click Start at the bottom of the page (below the picture's frame).
When the run finishes, open the Output tab and choose the Traffic comparison view (box 4).
Check status, visits and globalRank for each domain (box 5).

Use cases

Task	Input	You get	Key fields	Next step
Compare competitors	`domains`	One row per domain	`visits`, `globalRank`, `organicShare`, `paidShare`	Export CSV or Excel; `COMPARISON` record
Score or filter a lead list	`domains`, `minMonthlyVisits`, `maxGlobalRank`, `countries`	Rows that match the filters	`visits`, `globalRank`, `countryCode`, `category`	API or Make / Zapier into your CRM
Track traffic over time	`mode: monitor`, `stateName`, `onlyChanges`	New or changed profiles	`changeStatus`, `visitsChangePercent`, `monthlyVisits`	Apify schedule + Slack or Notion summary
Research SEO and channels	`domains`, `includeSources`, `includeDetails`	Full traffic profile	`topKeywords`, `organicShare`, `topReferrers`, `similarSites`	Spreadsheet with `outputFormat: flat`

Tips for better results

Start with one domain such as apify.com to see the columns.
For more than about 50 domains, set the timeout to 600 seconds or split the list.
Set a minimum of monthly visits to drop small sites.

Limits and good to know

All numbers are public Similarweb estimates. They are not exact and can differ from the site's own analytics
The source publishes one month at a time and up to 3 months of history. The Actor does not make older history
Small sites often have no estimate. They return not_found
Some shares and names are hidden by the source. They stay null
Channel shares come from a second public source. If it does not answer, the row keeps visits and rank, channelDataStatus is unavailable, and RUN_SUMMARY.channelDataUnavailable counts these rows. The domain check is charged the same
Fallback rows from SimilarSites have no known month. Tranco gives a popularity rank, not visits
The source can block or slow requests. The Actor then retries on other connection routes. 100% coverage is not promised
The default timeout is 300 seconds. That fits about 50 domains with a safe margin. With 100 domains, five of seven test runs finished in 151 to 226 seconds and two stopped at the timeout after 88 and 96 domains. For lists above about 50 domains, set the timeout to 600 seconds in the run options or split the list into batches

For developers

Sample result

One result from a real test run, in JSON. Real values change from run to run. In Excel or CSV each field is a column.

one result · JSON

{
  "domain": "apify.com",
  "status": "complete",
  "source": "similarweb",
  "snapshotDate": "2026-09-01",
  "visits": 3990936,
  "changePercent": -5.01,
  "globalRank": 9800,
  "countryRank": 9730,
  "countryCode": "US",
  "categoryRank": 272,
  "bounceRate": 0.3595,
  "pagesPerVisit": 7.61,
  "avgVisitSec": 317,
  "directShare": 0.44,
  "organicShare": 0.34,
  "paidShare": 0.056,
  "referralsShare": 0.058,
  "social_organicShare": 0.048,
  "gen_aiShare": 0.034,
  "channelDataStatus": "available",
  "topCountries": [{ "countryCode": "US", "share": 0.2211 }],
  "topKeywords": [{ "keyword": "apify", "volume": 798490, "cpc": 1.56 }],
  "similarSites": [{ "domain": "brightdata.com" }],
  "company": { "name": "Apify", "yearFounded": 2016, "city": "Vancouver" },
  "changeStatus": "not_monitored",
  "reason": null
}

Use it from code

Actor ID: cliqtomedia/website-traffic-estimator. You need your Apify API token from Apify Console → Settings → API & Integrations.

Python · apify-client

from apify_client import ApifyClient

client = ApifyClient("YOUR_APIFY_TOKEN")
run = client.actor("cliqtomedia/website-traffic-estimator").call(run_input={
    "domains": [
        "apify.com"
    ],
    "mode": "lookup"
})
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

cURL

curl -X POST "https://api.apify.com/v2/acts/cliqtomedia~website-traffic-estimator/run-sync-get-dataset-items?token=YOUR_APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"domains": ["apify.com"], "mode": "lookup"}'

LangChain · langchain-apify

# pip install langchain-apify
# set APIFY_TOKEN in your environment
from langchain_apify import ApifyActorsTool

tool = ApifyActorsTool("cliqtomedia/website-traffic-estimator")
result = tool.invoke({"run_input": {"domains": ["apify.com"], "mode": "lookup"}})
print(result)

The cURL call waits for the results, up to 300 seconds. For longer runs, start a run (/runs) and get the results with a webhook or by checking the run. Apify API docs. LlamaIndex, MCP for AI agents and the JavaScript client: AI agents & MCP.

Data fields (40)

Field	Type	Meaning
`domain`	string	Normalized input domain.
`status`	string	complete, partial, not_found or error.
`source`	string	Data provider. SimilarSites fallback has no known measurement month.
`sourceUrl`	string	Public page for this profile.
`fetchedAt`	string	UTC time this profile was collected.
`changeStatus`	string	Monitor result: new, unchanged, increased, decreased, changed or not_monitored.
`reason`	string	Reason for partial, missing or failed data.
`snapshotDate`	string	Measurement month published by Similarweb. Null for undated fallback.
`sourceDomain`	string	Domain reported by the source. It may be a parent domain.
`countryCode`	string	Main audience country, as a two-letter code.
`category`	string	Source category path.
`title`	string	Public company name, when available.
`trancoDate`	string	Date of the Tranco rank.
`visits`	number	Estimated visits in the snapshot month. Fallback visits have no known month.
`globalRank`	number	Similarweb global rank. 1 is the highest rank.
`countryRank`	number	Similarweb rank in the main audience country.
`categoryRank`	number	Source category rank. Check source before comparing.
`bounceRate`	number	Bounce rate as a fraction from 0 to 1.
`pagesPerVisit`	number	Average pages per visit.
`avgVisitSec`	number	Average visit duration in seconds.
`changePercent`	number	Monthly visit change in percent.
`visitsChangePercent`	number	Visit change since the previous monitor observation, in percent.
`trancoRank`	number	Tranco popularity rank, separate from Similarweb rank.
`organicSearchShare`	number	Organic share of search traffic only, from 0 to 1.
`paidSearchShare`	number	Paid share of search traffic only, from 0 to 1.
`directShare`	number	Available direct share of traffic, from 0 to 1. Hidden shares are null.
`organicShare`	number	Available organic share of traffic, from 0 to 1. Hidden shares are null.
`paidShare`	number	Available paid share of traffic, from 0 to 1. Hidden shares are null.
`referralsShare`	number	Available referrals share of traffic, from 0 to 1. Hidden shares are null.
`social_organicShare`	number	Available social organic share of traffic, from 0 to 1. Hidden shares are null.
`social_paidShare`	number	Available social paid share of traffic, from 0 to 1. Hidden shares are null.
`mailShare`	number	Available mail share of traffic, from 0 to 1. Hidden shares are null.
`adsShare`	number	Available ads share of traffic, from 0 to 1. Hidden shares are null.
`gen_aiShare`	number	Available gen ai share of traffic, from 0 to 1. Hidden shares are null.
`affiliateShare`	number	Available affiliate share of traffic, from 0 to 1. Hidden shares are null.
`isEstimate`	boolean	True: traffic metrics are estimates, not private analytics.
`monthlyVisits`	array	Monthly estimates. Older visits are calculated from the latest count and published month changes. Each item states its method.
`monthlyVisitsJson`	string	Monthly estimates. Older visits are calculated from the latest count and published month changes. Each item states its method. JSON text in flat mode.
`trafficSources`	array	Channel names, available shares and channel ranks. Hidden shares stay null.
`trafficSourcesJson`	string	Channel names, available shares and channel ranks. Hidden shares stay null. JSON text in flat mode.

Input settings (20)

The main fields of the input form. With the API you send them as JSON.

Setting	Name in the API	Type	Example value
Websites	`domains`	array	`["apify.com"]`
Paste a list	`domainsText`	string
Run mode	`mode`	string	`"lookup"`
Monitor store name	`stateName`	string
Traffic sources	`includeSources`	boolean	`true`
Top countries	`includeCountries`	boolean	`true`
More public data	`includeDetails`	boolean	`true`
Only changed profiles	`onlyChanges`	boolean	`false`
Use fallback data	`fallbackToOpenData`	boolean	`false`
Row format	`outputFormat`	string	`"full"`
Minimum monthly visits	`minMonthlyVisits`	integer	`0`
Largest global rank number	`maxGlobalRank`	integer	`0`
Main audience countries	`countries`	array	`[]`
Category contains	`categoryFilter`	string	`""`
AI referral report	`includeAiTraffic`	boolean	`false`
Connection route	`proxyMode`	string	`"auto"`
Parallel domain checks	`maxConcurrency`	integer	`4`
Additional websites	`websites`	array
Send results to (optional)	`deliveryConnector`	string
Notion page or channel (optional)	`deliveryTarget`	string

Website Traffic Estimator: Similarweb Visits and Rank

How to use it: 3 steps

What it does

Good for

Who uses it

Marketers

Sales teams

Partnership teams

Price

Examples

Questions

Details

For developers

Sample result

Use it from code

Start on Apify

Website Traffic Estimator: Similarweb Visits and Rank

How to use it: 3 steps

What it does

Good for

Who uses it

Marketers

Sales teams

Partnership teams

Price

Examples

Questions

Details

For developers

Sample result

Use it from code

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Start on Apify